The EU Directive on website privacy came into effect on 26 May 2012. The so called ‘Cookie Law’ has – to no-one’s surprise – been woefully implemented by the EU. In addition, the UK’s Information Commissioner’s Office (ICO) has provided very non-specific information about how to comply. This has led to a lot of confusion and many people simply saying they will a) ignore the directive b) file it in their ever-increasing ‘stupid legislation’ folder.
On D-Day (May 25th) the ICO posted some additional clarification on its website. My interpretation of this is that the ICO has realised 99% of websites were simply going to ignore the law and that web browsers do have the ability to determine what cookies can be set. This is something the industry has been saying all along. (There was also the small matter of 99% of Government websites not complying with the new law – something else the industry had repeatedly pointed out.)
If you can stomach listening to how the ICO has spent 18 months preparing for this law yet failed to provide any clear guidance (another surprise) here’s 11 minutes 46 seconds of Dave Evans from the ICO waffling. (Warning: watching the video sets a cookie!)
If you skip to 08:30 in the video (the only part worth watching) Dave Evans kindly says we can use the options configured in a user’s browser to determine implied consent. So the ICO will accept implied consent, despite saying previously it would not do so. This is what’s technically known as a humiliating u-turn.
So what are my recommendations for compliance?
I am a die hard Gmail fan. Google Apps is the power behind my business. I do not struggle with Outlook crashing or taking 10 minutes to start up. I can access my emails, contacts, calendars and documents from anywhere with an internet connection. If you had not guessed – I love it!
I try my best to be inbox zero (see Managing Your Inbox). However there are times I get an email and think ‘I wish I received that tomorrow morning when I had time to deal with it’. I am sure you feel the same. Well there is an amazing tool called Boomerang. This lets you select an email and ask it to disappear but come back in to your inbox in 2 hours, tomorrow, next week or anytime you specify. Check out this video clip for more information.
If you use Gmail then you have to install this add-on!
Now excuse me while I procrastinate some emails!Tweet to @andygambles Follow @andygambles
- Connect with relevant users. Comment on posts, cc users with @mentions, repin original content, or “like” pins when it’s not appropriate to repin. Engage with other users as you would on any other social media site. One of Pinterest’s huge advantages is its relatively young age — your outreach efforts may get much more attention on Pinterest than they would on a saturated network like Twitter or Facebook.
- Use Pinterest for linkbuilding outreach campaigns. Thunder SEO’s Monique Pouget wrote a terrific guide on creating linkbuilding personas with Pinterest.
- Optimize your page to get found by other Pinterest users. Trick out your Pinterest page by linking to your website and optimize your “about” section with relevant keyboards.
- Expand your brand-controlled search results. When someone searches your brand, your Pinterest profile can appear in the SERPs along with your site and your other social media profiles, so you’ve now got another brand-controlled site to appear on the first page (always useful for brand reputation monitoring). Make sure your Pinterest page is set to show up on SERPs by ensuring “Hide your Pinterest profile from search engines” is switched OFF in your account settings.
- Focus on targeted, brand-friendly pins that will result in click-through traffic. Pin only for your target audience and pin images that encourage click-throughs (partial infographics or infographics with small text are great for this). Optimize your landing page to encourage Pinterest users to hang around or check out your services.
- Use Pinterest to curate useful content for your industry. Pinterest is an insanely effective visual bookmarking tool. Instead of pinning your own content, build your authority and add to the discussion by pinning relevant content from others.
- Always measure your successes and failures. Analyze your site’s Pinterest traffic to see which pins are effective and which aren’t. You can also use tools like Pinreach to measure your Pinterest profile analytics.
Yesterday I was browsing the B&Q website looking for some new shelving (I really need to tidy out my garage). For the rest of the day every website I visited with adverts tried to sell me shelving. This is targeted advertising and it can feel a little creepy. I have mentioned previously how you can find out what Google knows about you.
TRUSTe provides an easy way for you to opt-out of this kind of tracking. Visit the Your Advertising Choices page. This will show you the major advertising networks on the internet and allow you to op-out of individual networks or all of them.
As you can see from the screenshot above it will also tell you if you have an active tracking cookie on your computer from the ad network.
Some important points to note about using this service.
- You will still see adverts but they will be generic
- The settings only apply to the computer you are on now
- If you clear your cookies in the future you will need to do this again
- The ads you now see may be out of context and boring (but a lot less creepy!)
Have you ever wondered what information Google has collected about you?
Use this link to find out the information Google is using to target your adverts.
If you have a Google Account such as for Gmail or Google Analytics you can also see what service settings you have in place via your account dashboard.
Google is fairly accurate saying I am 35-45 and interested in technology, social media and internet. Let me know how accurate Google was identifying you in the comments.Tweet to @andygambles Follow @andygambles